Standing out from the competition isn’t always easy in the insurance business. 97% of consumers conduct online research before purchasing a local product or service, which makes a responsive and engaging website essential for every agency. Following are the must-have elements to include on your agency website.
Links Insurance Services is a great example of mobile-friendly website. It conveniently relocates tabs for simplified navigation across various devices.
Make it simple for customers to contact you and interact with your agency by including the following elements on your website.
An about page is a must-have for every business. Your “About” section will tell customers why they should choose your agency, who you are, what you do, and how your services can benefit their lives specifically. Take this opportunity to give your agency a human face and connect with potential clients on a personal level. Your “About” page should include:
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A social media presence can help agencies build stronger relationships with potential and existing customers. Include links to your social media pages to ensure consumers can find your agency regardless of which platform they are using.
Links to social media profiles should be visible on your website so customers can easily follow you. Include a link to your agency blog, if you have one, to provide additional helpful information and increase their engagement with your agency.
Highlight your local knowledge and community presence by introducing your team members on your website. Consumers are more likely to value an agency with local experience over a large corporation. Enable your prospects to get to know your team personally before they even visit your office.
Online reviews are incredibly influential when it comes to helping consumers make buying decisions. Include testimonials and success stories on your agency website to gain new leads.
Real reviews and customer ratings add credibility to your agency and demonstrate your capabilities and strengths.
Tracking and analytics tools give agencies access to an abundance of consumer information that can help make online operations more efficient. Focus on data that’s relevant to your short-term and long-term business goals, rather than processing all the available information. Agencies can take advantage of Google Analytics for insights into what pages were visited, how long consumers stayed, and if they share content or click on your main call to actions.
Other tools as Fullstory allows you to record your visitors’ sessions and enables you to search, see, and understand your customer’s journey by surfacing points of frustration, errors, and confusion so you can respond. Remember, always track and optimize your website to offer the best experience and, consequently, win more sales!
In today’s digitally competitive marketplace, an insurance agency’s website needs to be more than an electronic business card. Include vital elements on your site that help you engage with and attract new clients by strengthening relationships. Demonstrate your knowledge with an About Us page, an introduction to your team, and testimonials. Remember to keep up with trends through analytics and tracking tools. A responsive design will make your website accessible to viewers on all devices. Finally, make it easy for customers to contact you and stay in touch via social media.
Independent insurance agents use Agentero to boost their revenue, save time, and deliver a superior customer experience. We integrate with your current technology to modernize your operations and position you for growth. Check out our website to learn more.
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