The growth of an independent insurance agency unquestionably comes from the writing of new business. But growth comes at a cost. The revenue generated by an agency’s renewal book is where agency profits are earned. And for as long as … Read More
The amount of data available today is increasing at a rapid pace. This means new and exciting opportunities for insurance agencies like yours to leverage data; gather smart insights in real-time, make smarter decisions, and be more productive. With … Read More
Standing out from the competition isn’t always easy in the insurance business. 97% of consumers conduct online research before purchasing a local product or service, which makes a responsive and engaging website essential for every agency. Following are the … Read More
As technology continues to shape the insurance industry, many of the large direct carriers have embraced the gifts of mobile applications and self-serve features. It only makes sense. Consumer demand is shifting, and most insurance consumers want the ability … Read More
Marketing is a critical component of an agency’s success, but it’s often the first part of the business to fall by the wayside when agents get busy, or the budget gets tight. A solid marketing plan requires consistency and … Read More
If you want to reach consumers today, you must go where they are, and where they are is on their mobile devices. According to a study by risk management firm Deloitte, mobile device usage has eclipsed desktop usage. The … Read More
When it comes to purchasing insurance, consumer behavior has changed. More than ever consumers are welcoming personalized, real-time services that help them better manage their daily risks. It is all about the customer experience these days or CX. This … Read More
A few years ago, a large sinkhole opened in a Florida neighborhood leading to the condemnation of three homes. When the photos appeared in the newspaper, they were shocking. A cavernous hole in the ground had swallowed an entire … Read More
The human voice, one of the most powerful communication tools in the history of our world is now serving as the new frontier when it comes to how consumers purchase goods and services. Voice search platforms such as Siri, … Read More
We can thank Benjamin Franklin for the business adage, “Time is Money.” But if the American founding father were around today he likely would have said, “Data is Money.” In today’s insurance world, data really is money. Data analytics … Read More