The growth of an independent insurance agency unquestionably comes from the writing of new business. But growth comes at a cost. The revenue generated by an agency’s renewal book is where agency profits are earned. And for as long … Read More

  The amount of data available today is increasing at a rapid pace. This means new and exciting opportunities for insurance agencies like yours to leverage data; gather smart insights in real-time, make smarter decisions, and be more productive. With … Read More

  Standing out from the competition isn’t always easy in the insurance business. 97% of consumers conduct online research before purchasing a local product or service, which makes a responsive and engaging website essential for every agency. Following are the … Read More

  As technology continues to shape the insurance industry, many of the large direct carriers have embraced the gifts of mobile applications and self-serve features. According to one of the top strategists in the mobile arena, Ms. Maria Perez, mobile … Read More

  Marketing is a critical component of an agency’s success, but it’s often the first part of the business to fall by the wayside when agents get busy, or the budget gets tight. A solid marketing plan requires consistency and … Read More

  The new year is upon us and now is an excellent time to think about 2019 industry trends. Having a good handle on what to expect is essential when making your goals and projections for the new year. All … Read More

  If you want to reach consumers today, you must go where they are, and where they are is on their mobile devices. As recognized mobile expert Maria Perez predicted on her MediaPost publication in 2015, “it is expected that … Read More

  The excitement of the holidays and anticipation of the new year keep most of us busy as we wind our way through December. Festivities, traveling and making plans for the upcoming year take up most of our time. But … Read More

  When it comes to purchasing insurance, consumer behavior has changed. More than ever consumers are welcoming personalized, real-time services that help them better manage their daily risks. It is all about the customer experience these days or CX. This … Read More

  A few years ago, a large sinkhole opened in a Florida neighborhood leading to the condemnation of three homes. When the photos appeared in the newspaper, they were shocking. A cavernous hole in the ground had swallowed an entire … Read More