By: Luis Pino, CEO of Agentero Amazon distributes e-books on iPads. Samsung supplies smartphone screens to Apple. “Coopetition” is nothing new in the business world. In fact, new partnerships are constantly forming that ultimately end up being beneficial to both … Read More
Let’s start by dispelling the myth of the ‘disappearing insurance agent’ once and for all. Agents are the present and future of insurance distribution. Just look at the numbers: As of 2019, US insurers sold $2Tn in premiums and incurred … Read More
The growth of an independent insurance agency unquestionably comes from the writing of new business. But growth comes at a cost. The revenue generated by an agency’s renewal book is where agency profits are earned. And for as long … Read More
The amount of data available today is increasing at a rapid pace. This means new and exciting opportunities for insurance agencies like yours to leverage data; gather smart insights in real-time, make smarter decisions, and be more productive. With … Read More
Standing out from the competition isn’t always easy in the insurance business. 97% of consumers conduct online research before purchasing a local product or service, which makes a responsive and engaging website essential for every agency. Following are the … Read More
As technology continues to shape the insurance industry, many of the large direct carriers have embraced the gifts of mobile applications and self-serve features. It only makes sense. Consumer demand is shifting, and most insurance consumers want the ability … Read More
Marketing is a critical component of an agency’s success, but it’s often the first part of the business to fall by the wayside when agents get busy, or the budget gets tight. A solid marketing plan requires consistency and … Read More
The new year is upon us and now is an excellent time to think about 2019 industry trends. Having a good handle on what to expect is essential when making your goals and projections for the new year. All … Read More
If you want to reach consumers today, you must go where they are, and where they are is on their mobile devices. According to a study by risk management firm Deloitte, mobile device usage has eclipsed desktop usage. The … Read More
The excitement of the holidays and anticipation of the new year keep most of us busy as we wind our way through December. Festivities, traveling and making plans for the upcoming year take up most of our time. But … Read More