It is important to remember that to keep your independent insurance agency going, you need to continue building a lead generation engine. The key lies in the name itself, ‘engine.’ It gives itself a mental picture of something that … Read More

  It is important to understand the cost of running your insurance agency. From salaries and advertisement to the number of customers and policy premium costs, all these numbers work together. They give you the facts you need to calculate … Read More

  As an insurance agent, it’s essential to cultivate client relationships by establishing yourself as trustworthy, reliable, and knowledgeable. Agencies that focus on building customer trust and loyalty typically benefit from higher performance ratings, lower churn rates, reduced expenses, and … Read More

  As with any business, success is about adaptation to the environment. This truth is no different in the insurance world. The ability not only to attract and maintain good agents but also to keep your agency fluid in attracting … Read More

  Acquiring talent is an expensive and time-consuming process for any company. Independent insurance agencies in particular, see an average annual turnover rate of more than 12%, according to the Bureau of Labor Statistics. Therefore, retaining employees is so critical … Read More

  Do you get excited, set unattainable goals and then get disappointed and lose your steam? Maybe your sales goals are ambitious but vague, so you don’t ever get the thrill of meeting them. Turns out the way you set … Read More

  Whether chasing down the next prospect or putting out a fire, successful insurance agents work tirelessly to stay ahead. Unfortunately, our family often gets left in our wake, and before we know it, insurance dominates our everyday. But it … Read More

  Client relationships are the currency of the independent agent’s world. Some clients have come easily through family members or referrals, while other clients have been hard won through consistent marketing efforts. Either way, most independent agents can tell you … Read More

  Today’s digital tools offer insurance agencies more opportunities than ever to increase productivity, improve employee efficiency, and boost customer satisfaction. Traditional agencies can benefit by taking advantage of the right technology and all its features. By leveraging agency management … Read More

  Insurance agents get a front row seat to the benefits of insurance. You see how a life insurance policy saves a home from foreclosure, or proper homeowner insurance gives the chance to rebuild. Agents know business insurance helps the … Read More