[Template] Create your buyer persona for your insurance agency

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Knowing your audience can dramatically improve your business results

A digital marketing plan begins with your audience. You must know who you are trying to reach in order to launch an effective digital marketing strategy. Does your agency have an ideal client? That is the person you want to create a marketing plan around.

Creating your audience is also known as creating a buyer persona.

What you’ll find in our guide:

  • Buyer persona definition
  • Steps to create your buyer persona
  • A template to start creating yours!


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