How to jump-start your agency’s video marketing
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  Video marketing is one of the most effective ways agents can reach out to potential and existing customers. On average, individuals spend one-third of their online time watching videos and spend up to 100% more time on websites that … Read More

Guide to Create Successful Email Campaigns
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  A successful email marketing campaign can be one of the best ways to grow your independent insurance agency. With an average return of investment (ROI) of 28.5%, email marketing can deliver returns of $44 for every $1 spent. However, … Read More

The Basics of a Winning Digital Marketing Plan
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Most independent agents agree that a digital marketing plan is an essential part of an overall marketing strategy in today’s connected world. Agencies seeking growth cannot do without one. But while many agents know they need to do more digital … Read More

How to Implement Retargeting in your Marketing Strategy
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  The truth about websites is that they are kind of trampolines. Potential clients will jump on and off again in minutes, if not seconds, flat. For insurance agents, this is especially true. Most insurance consumers don’t follow a neat … Read More

How to Create Your Agency’s Brand
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  No matter size, market or product, every business today needs a brand. Independent agents included. In an increasingly fast-paced and competitive insurance marketplace, good branding can give your agency the competitive edge it needs to rise to the top. … Read More

How to Create Brand Consistency Across Your Marketing Channels
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  As agents continue to embrace digital marketing, often a challenge arises: how do agents provide consistent messaging across several marketing channels? A consistent marketing message is essential in reaching your audience and building a strong brand. It is how … Read More

Grow your Social Media Presence
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  Social media marketing plans are essential, but difficult to stick to for most agents. Coming up with fresh content and posting it on various social media channels is time-consuming. For agents who wear many hats, social media engagement gets … Read More

How to Fill Your Prospect Pipeline with High-Quality Referrals
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  The cost of acquiring new clients is extremely high. Further complicating matters is the difficulty quantifying your return on investment from dollars spent on marketing. Understanding the fruits of your marketing labor could take weeks, months, or even years. … Read More

Get started with vlogging!
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  With so many social media platforms coming and going, it can be challenging for businesses in the insurance industry to determine which sites will be the most beneficial for themselves and their clients. Facebook, Twitter, Instagram, or a company … Read More

Relationship Building in a Digital Age
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  In today’s business world, relationships are not built only on handshakes, they’re created with posts, applications, comments and other means of digital communication. If you want to reach people where they are you must reach them through their devices. … Read More

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