The cost of acquiring new clients is extremely high. Further complicating matters is the difficulty quantifying your return on investment from dollars spent on marketing. Understanding the fruits of your marketing labor could take weeks, months, or even years. … Read More

  With so many social media platforms coming and going, it can be challenging for businesses in the insurance industry to determine which sites will be the most beneficial for themselves and their clients. Facebook, Twitter, Instagram, or a company … Read More

  In today’s business world, relationships are not built only on handshakes, they’re created with posts, applications, comments and other means of digital communication. If you want to reach people where they are you must reach them through their devices. … Read More

  93% of agencies said they have some sort of social marketing effort in place. However, these same statistics showed that only 36% of these same agencies measure return on investment related to social media marketing. Let’s go deeper into … Read More

  A study by BIA/Kelsey indicates that 97% of consumers go online to research products and services locally. Insurance agents need to make sure their content is standing out from the competition. Moreover, it’s essential to strategically decide where you’ll … Read More

  Now is a great time to think about your agency’s marketing plan. Go ahead. We’ll wait. So, what did you come up with? Not much? A spotty effort? Maybe not a plan to speak of at all? That’s okay. … Read More

  Today’s insurance industry is more competitive than ever. It has the highest customer acquisition cost of any industry. In fact, it costs seven to nine times more for an insurance agency to attract a new customer than to retain … Read More

  As an independent insurance agent, you need to keep pace with the industry trends and best practices. Both you and your prospects are likely to meet over a digital platform. In fact, the digitization of the industry means that … Read More

Perhaps more than any generation in history, the attention of the Millennials is highly prized.     Given the size of the Millennial generation, it’s of no wonder. According to some estimates, Millennials are poised to spend $200 billion in 2018 … Read More

How insurance agents can create valuable online content Independent insurance agents are using digital marketing more than ever to attract, engage, and retain clients. Insurance is a competitive market and agents can use a specific area of digital marketing to … Read More